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Question

When compared with telephone and mail surveys, which of the following is NOT a characteristic of individual interview surveys?

A most expensive because of interviewer's time and travel expenses Correct Answer Incorrect Answer
B greatest ability to probe and ask complex questions Correct Answer Incorrect Answer
C greatest opportunity for interviewer bias Correct Answer Incorrect Answer
D greatest difficulty in establishing rapport with the respondent Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Personal interviews allow greater opportunity to establish rapport with the respondent than either mail or telephone.

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