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      Question

      A bank launches a savings account variant only for

      senior citizens with higher interest rates and special medical benefits. This reflects:
      A Mass marketing Correct Answer Incorrect Answer
      B Differentiated targeting Correct Answer Incorrect Answer
      C Undifferentiated targeting Correct Answer Incorrect Answer
      D Cost leadership Correct Answer Incorrect Answer
      E Production orientation Correct Answer Incorrect Answer

      Solution

      Differentiated targeting involves designing separate offerings for different segments. Here, senior citizens are treated as a separate segment with customized benefits.  Why Other Options Are Incorrect • A, C: Same product for all customers. • D: Competing on lowest cost. • E: Focus on efficiency and output.  Banking Example: Higher FD interest rates for senior citizens.

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