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    Question

    A bank launches a savings account variant only for

    senior citizens with higher interest rates and special medical benefits. This reflects:
    A Mass marketing Correct Answer Incorrect Answer
    B Differentiated targeting Correct Answer Incorrect Answer
    C Undifferentiated targeting Correct Answer Incorrect Answer
    D Cost leadership Correct Answer Incorrect Answer
    E Production orientation Correct Answer Incorrect Answer

    Solution

    Differentiated targeting involves designing separate offerings for different segments. Here, senior citizens are treated as a separate segment with customized benefits.  Why Other Options Are Incorrect • A, C: Same product for all customers. • D: Competing on lowest cost. • E: Focus on efficiency and output.  Banking Example: Higher FD interest rates for senior citizens.

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