Question

Each of the following statements illustrates a reason why creating and delivering new services is much more difficult than creating new tangible products EXCEPT:

Q: Answer-Each of the following statements illustrates a reason why creating and delivering new services is mu...

Most services companies, like their counterpart product-based companies, focus on creating only incremental improvements continuous innovation to their current core offerings.

A The new-service development process is also difficult to map out for the service company and often difficult for the service customer to observe.

B Most service companies focus on creating incremental improvements.

C New services usually do not have a tangible product to carry a brand name

D Many services require the physical presence of the customer, which demands local decentralized production of the service.

E None of these

Practice Next

More Basics of Marketing Management Questions

Sameer wants to purchase a new laptop, but is unsure of the features he will need so starts taking advice from friends and relatives, along with enquiring ...
If a bank enters the insurance market by launching its own insurance subsidiary, it is practicing:
Which banking product is intangible?
One of the fastest growing trends in retail locations is:
A bank analyses spending patterns before offering a premium credit card. This is primarily an example of:
The lag from ordering an item until it is received and ready for use is called:
The most important factor influencing loan default risk is:
Specialty discount outlets focus on one type of product, such as electronics, or books, at very competitive prices. These outlets are referred to in the tr...
What did Toyota do to reach World of Warcraft's 2.5 million U.S. players?
Which of the following best illustrates the concept of derived demand?

Relevant for Exams:

IBPS SO Marketing

Hey! Ask a query

Each of the following statements illustrates a reason why creating and delivering new services is much more difficult than creating new tangible products EXCEPT:

Detailed Solution

More Basics of Marketing Management Questions

Relevant for Exams:

Hey! Ask a query

Please Register/Login