📢 Too many exams? Don’t know which one suits you best? Book Your Free Expert 👉 call Now!


    Question

    Which targeting strategy attempts to serve the entire

    market with one offering?
    A Concentrated marketing Correct Answer Incorrect Answer
    B Differentiated marketing Correct Answer Incorrect Answer
    C Undifferentiated marketing Correct Answer Incorrect Answer
    D Micromarketing Correct Answer Incorrect Answer
    E Niche marketing Correct Answer Incorrect Answer

    Solution

    Undifferentiated marketing ignores segment differences and offers one product to the entire market.  Why Other Options Are Incorrect • A, E: Single niche focus. • B: Multiple segments. • D: Local targeting.  Banking Example: Basic savings account marketed to all customers without modification.

    Practice Next
    ask-question