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    Question

    When a bank customizes communication based on life

    events (marriage, retirement), it applies:
    A Mass marketing Correct Answer Incorrect Answer
    B Life-cycle marketing Correct Answer Incorrect Answer
    C Production orientation Correct Answer Incorrect Answer
    D Harvesting Correct Answer Incorrect Answer
    E Undifferentiated targeting Correct Answer Incorrect Answer

    Solution

    Marketing tailored to different life stages increases relevance. Why others are incorrect: Mass treats all same; Production focuses cost; Harvesting decline; Undifferentiated ignores segmentation. Banking Example: Home loan offers after marriage notification.

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