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    Question

    A bank conducting focus group discussions before

    launching a new savings product is using:
    A Secondary research Correct Answer Incorrect Answer
    B Quantitative survey Correct Answer Incorrect Answer
    C Qualitative research Correct Answer Incorrect Answer
    D Observational analytics Correct Answer Incorrect Answer
    E Census Correct Answer Incorrect Answer

    Solution

    Focus groups explore opinions, emotions, and perceptions in depth. Why others are incorrect: Secondary uses published data; Quantitative uses structured surveys; Observational watches; Census covers entire population. Banking Example: Gathering youth feedback before product launch.

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