📢 Too many exams? Don’t know which one suits you best? Book Your Free Expert 👉 call Now!
  • google app store apple app store
    • ✖

      Question

      A bank conducting focus group discussions before

      launching a new savings product is using:
      A Secondary research Correct Answer Incorrect Answer
      B Quantitative survey Correct Answer Incorrect Answer
      C Qualitative research Correct Answer Incorrect Answer
      D Observational analytics Correct Answer Incorrect Answer
      E Census Correct Answer Incorrect Answer

      Solution

      Focus groups explore opinions, emotions, and perceptions in depth. Why others are incorrect: Secondary uses published data; Quantitative uses structured surveys; Observational watches; Census covers entire population. Banking Example: Gathering youth feedback before product launch.

      Practice Next
      More Basics of Marketing Management Questions

      Relevant for Exams:

      ask-question