Question
A local coffee shop conducts a survey of area residents
who enter each one of the coffee shops in the area and learns that 85% desire an organic, fair-trade option. As the local coffee shop is just initiating the segmentation and targeting process, what has the local coffee shop just completed?Solution
While students will think of selecting option "formed prospective buyers into groups," in this scenario, the local coffee shop is only just initiating the process, and first recognized the need of prospective customers.
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