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    Question

    Which metric measures the cost incurred to acquire one

    customer?
    A CLV Correct Answer Incorrect Answer
    B CPC Correct Answer Incorrect Answer
    C CTR Correct Answer Incorrect Answer
    D Customer Acquisition Cost (CAC) Correct Answer Incorrect Answer
    E Market share Correct Answer Incorrect Answer

    Solution

    Customer Acquisition Cost (CAC) measures total marketing and sales cost divided by number of customers acquired. ┬аWhy Other Options Are Incorrect тАв A: Long-term customer value. тАв B: Cost per click only. тАв C: Click percentage. тАв E: Industry-level share. ┬аBanking Example: Total campaign spend ├╖ number of new savings accounts opened.

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