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    Question

    In advertising, Frequency is defined as

    the:
    A number of different advertisements, sales promotions, or publicity events in a promotional campaign of a marketing program. Correct Answer Incorrect Answer
    B total number of times an advertisement is broadcast on network and cable television or radio. Correct Answer Incorrect Answer
    C number of times an advertisement must be shown before a given percentage of the audience can recall key points of information. Correct Answer Incorrect Answer
    D average number of times a person in the target audience is exposed to an advertisement. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    The average number of times a person in the target audience is exposed to a message or advertisement is known as frequency.

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