📢 Too many exams? Don’t know which one suits you best? Book Your Free Expert 👉 call Now!

  • google app store apple app store
  • ✖

      Question

      In advertising, Frequency is defined as

      the:
      A number of different advertisements, sales promotions, or publicity events in a promotional campaign of a marketing program. Correct Answer Incorrect Answer
      B total number of times an advertisement is broadcast on network and cable television or radio. Correct Answer Incorrect Answer
      C number of times an advertisement must be shown before a given percentage of the audience can recall key points of information. Correct Answer Incorrect Answer
      D average number of times a person in the target audience is exposed to an advertisement. Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      The average number of times a person in the target audience is exposed to a message or advertisement is known as frequency.

      Practice Next
      ask-question