Question

In advertising, Frequency is defined as the:

Theaveragenumberoftimesapersoninthetargetaudienceisexposedtoamessageoradvertisementisknownasfrequency

A number of different advertisements, sales promotions, or publicity events in a promotional campaign of a marketing program.

B total number of times an advertisement is broadcast on network and cable television or radio.

C number of times an advertisement must be shown before a given percentage of the audience can recall key points of information.

D average number of times a person in the target audience is exposed to an advertisement.

E None of these

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