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      Question

      If a bank combines insurance and loan repayment

      protection into a single package price, it is using:
      A Line extension Correct Answer Incorrect Answer
      B Brand extension Correct Answer Incorrect Answer
      C Product bundling Correct Answer Incorrect Answer
      D Market penetration Correct Answer Incorrect Answer
      E Competitive pricing Correct Answer Incorrect Answer

      Solution

      Bundling combines multiple products/services into one package to increase value and reduce switching.  Why Other Options Are Incorrect • A: Adding variants in same category. • B: Extending brand into new category. • D: Increasing share in same market. • E: Price matching competitors.  Banking Example: Home loan + insurance combo at discounted premium.

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