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    Question

    Which CRM metric indicates percentage of customers

    leaving bank annually?
    A CAC Correct Answer Incorrect Answer
    B CLV Correct Answer Incorrect Answer
    C Churn rate Correct Answer Incorrect Answer
    D Conversion rate Correct Answer Incorrect Answer
    E CPA Correct Answer Incorrect Answer

    Solution

    Churn rate measures customer attrition over specific time period.  Why Other Options Are Incorrect • A: Acquisition cost. • B: Long-term value. • D: Campaign success. • E: Cost per acquisition.  Banking Example: Percentage of accounts closed in a year.

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