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    Question

    Which market research method is best for understanding

    customer opinions and emotions?
    A Survey Correct Answer Incorrect Answer
    B Observation Correct Answer Incorrect Answer
    C Focus group discussion Correct Answer Incorrect Answer
    D Census Correct Answer Incorrect Answer
    E Experiment Correct Answer Incorrect Answer

    Solution

    Focus groups allow open discussions, revealing attitudes, perceptions, and emotions that structured surveys may miss.

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