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      Question

      Which market research method is best for understanding

      customer opinions and emotions?
      A Survey Correct Answer Incorrect Answer
      B Observation Correct Answer Incorrect Answer
      C Focus group discussion Correct Answer Incorrect Answer
      D Census Correct Answer Incorrect Answer
      E Experiment Correct Answer Incorrect Answer

      Solution

      Focus groups allow open discussions, revealing attitudes, perceptions, and emotions that structured surveys may miss.

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