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      Question

      The first decision in developing a promotion program is

      to:
      A set the budget. Correct Answer Incorrect Answer
      B state the mission Correct Answer Incorrect Answer
      C identify the target audience Correct Answer Incorrect Answer
      D select the appeal. Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      The group of prospective buyers toward which a promotion program is directed is called target audience.

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