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    Question

    The first decision in developing a promotion program is

    to:
    A set the budget. Correct Answer Incorrect Answer
    B state the mission Correct Answer Incorrect Answer
    C identify the target audience Correct Answer Incorrect Answer
    D select the appeal. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    The group of prospective buyers toward which a promotion program is directed is called target audience.

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