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      Question

      Which approach strengthens internal alignment of

      employees with marketing goals?
      A External advertising Correct Answer Incorrect Answer
      B Internal marketing Correct Answer Incorrect Answer
      C Product harvesting Correct Answer Incorrect Answer
      D Price wars Correct Answer Incorrect Answer
      E Market withdrawal Correct Answer Incorrect Answer

      Solution

      Internal marketing trains and motivates employees to deliver consistent service. Why others are incorrect: Advertising targets customers; Harvesting reduces support; Price wars affect pricing; Withdrawal exits market. Banking Example: Training staff for superior customer service.

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