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    Question

    Which approach strengthens internal alignment of

    employees with marketing goals?
    A External advertising Correct Answer Incorrect Answer
    B Internal marketing Correct Answer Incorrect Answer
    C Product harvesting Correct Answer Incorrect Answer
    D Price wars Correct Answer Incorrect Answer
    E Market withdrawal Correct Answer Incorrect Answer

    Solution

    Internal marketing trains and motivates employees to deliver consistent service. Why others are incorrect: Advertising targets customers; Harvesting reduces support; Price wars affect pricing; Withdrawal exits market. Banking Example: Training staff for superior customer service.

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