Question

In terms of performance measures important to marketing managers, unique visitors are

A the total number of pages fans visit on any of a brand's social media sites in a given time period. Correct Answer Incorrect Answer
B the total number of Facebook Page views in one day. Correct Answer Incorrect Answer
C the total number of product website views on YouTube. Correct Answer Incorrect Answer
D the total number of unique visitors to a Facebook Page in a given time period. Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Unique visitors is the total number of unique visitors to a Facebook Page in a given time period; if someone visits three times in one day, he is counted only once.

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