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    Question

    In terms of performance measures important to marketing

    managers, unique visitors are
    A the total number of pages fans visit on any of a brand's social media sites in a given time period. Correct Answer Incorrect Answer
    B the total number of Facebook Page views in one day. Correct Answer Incorrect Answer
    C the total number of product website views on YouTube. Correct Answer Incorrect Answer
    D the total number of unique visitors to a Facebook Page in a given time period. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Unique visitors is the total number of unique visitors to a Facebook Page in a given time period; if someone visits three times in one day, he is counted only once.

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