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      Question

      When a manufacturer directs the promotional mix to

      channel members to gain their cooperation in ordering and stocking the product, it is using a(n) __________ strategy.
      A push Correct Answer Incorrect Answer
      B pull Correct Answer Incorrect Answer
      C inertia Correct Answer Incorrect Answer
      D exclusivity Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Directing the promotional mix to channel members to gain their cooperation in ordering and stocking a product is called push strategy.

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