When a manufacturer directs the promotional mix to channel members to gain their cooperation in ordering and stocking the product, it is using a(n) __________ strategy.
Directing the promotional mix to channel members to gain their cooperation in ordering and stocking a product is called push strategy.
Which of the following is a key feature of the gene therapy Casgevy, recently approved by the U.S. FDA for sickle cell disease?
Five of the top-10 most-valued firms added Rs 1,99,111.06 crore in market valuation last week, with Reliance Industries emerging as the biggest gainer. ...
World Lion day is observed every year on?
To avoid any procedural ambiguity, the Ministry of Finance has decided that any payments by an individual using their international Debit or Credit card...
DSP Fund Managers IFSC, a subsidiary of DSP Asset Managers (DSP AMC), has started operations in GIFT City, Gandhinagar. What is the primary focus of DSP...
India Resurgence Fund (IRF), an investment platform promoted by Piramal Enterprises and Bain Capital, is going to acquire the active pharmaceutical ingr...
_____ edition of Winter olympics was held in Beijing, China from 4 - 20th February, 2022?
After China, which of the following country is the World's second-largest gold consumer?
Recently RBI has launched which of the following 'SupTech' initiative, which is expected to make the supervisory processes more robust?
Which country has been certified recently as malaria-free by the World Health Organization (WHO), and how many countries and territories share this reco...
