Question
One of the primary advertising concerns of companies on
a small budget is to expose customers in a limited market area to their advertising messages as often as possible. These owners are concerned with:Solution
Advertisers like the hardware store owners are often interested in reaching their target audience more than one time. The reason is many consumers do not pay close attention to ad messages. As such, advertisers seeking to expose targeted consumers to advertising message more than once are interested in frequency, which is defined as the average number of times a person in a target audience is exposed to an ad.
Under the simplified procedure for working capital finance to Micro and Small Enterprises (MSEs) with working capital limits of up to ₹5 crore, the wo...
Which one of the following is a correct equation?
Which among the following correctly describes Margin of Safety?
Customer acquisition costs (agent commissions) for one-year policies are paid upfront. Can they be capitalized as intangible assets?
A company purchased a machinery for Rs.4,50,000. The machine is expected to have a useful life is 7 years after which it can salvage a value of Rs.30,0...
According to section 10 of Indian Contract Act, 1872, which of the following is not regarded as the essential elements of a valid contract?
Which of the following is shown under investing activities in the cash flow statement ?
A company reports the following data for the year:
• Net Profit before tax and extraordinary items: ₹12,00,000
• Depreciation: ₹2,...
As per government procurement policy, Central Public Sector Enterprises (CPSEs) are required to procure what minimum percentage of their purchases from ...
Contribution is calculated as:
