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      Question

      If customer acquisition cost keeps rising while

      retention remains constant, long-term profitability will depend mainly on:
      A Market penetration Correct Answer Incorrect Answer
      B CLV growth Correct Answer Incorrect Answer
      C Advertising volume Correct Answer Incorrect Answer
      D Branch expansion Correct Answer Incorrect Answer
      E Logo redesign Correct Answer Incorrect Answer

      Solution

      Higher lifetime value offsets rising acquisition costs. Why others are incorrect: Penetration increases share but not necessarily profit; Advertising increases cost; Branch expansion costly; Logo redesign cosmetic. Banking Example: Increasing cross-sell to raise lifetime revenue.

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