Question

    Which factor most influences adoption of mobile banking

    among elderly customers?
    A Cultural resistance Correct Answer Incorrect Answer
    B Perceived ease of use Correct Answer Incorrect Answer
    C Market penetration Correct Answer Incorrect Answer
    D Price competition Correct Answer Incorrect Answer
    E Branch expansion Correct Answer Incorrect Answer

    Solution

    Technology adoption depends largely on ease of use and perceived usefulness.  Why Other Options Are Incorrect • A: Broader societal factor. • C: Strategy outcome. • D: Not main driver. • E: Physical channel unrelated.  Banking Example: Simplified app interface for senior citizens.

    Practice Next
    More Basics of Marketing Management Questions

    Relevant for Exams:

    ask-question