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    Question

    Adding QR codes to products that allow consumers to

    connect with the company online, or using a hashtag in a commercial or during a television show are examples of how advertisers are trying to increase:
    A consumer engagement Correct Answer Incorrect Answer
    B consumer sharing Correct Answer Incorrect Answer
    C consumer purchasing Correct Answer Incorrect Answer
    D consumer networking Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    These are examples of trying to increase consumer engagement. B, C, and D, are outcomes of increasing engagement.

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