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      Question

      Which stage of the Product Life Cycle requires heavy

      promotional expenditure?
      A Growth Correct Answer Incorrect Answer
      B Maturity Correct Answer Incorrect Answer
      C Introduction Correct Answer Incorrect Answer
      D Decline Correct Answer Incorrect Answer
      E Saturation Correct Answer Incorrect Answer

      Solution

      In the introduction stage, customers are unaware of the product, so heavy promotion is required to create awareness.

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