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    Question

    A bank offering “paperless account opening” is

    mainly reducing which barrier in consumer decision-making?
    A Cultural barrier Correct Answer Incorrect Answer
    B Psychological complexity Correct Answer Incorrect Answer
    C Legal compliance Correct Answer Incorrect Answer
    D Brand equity Correct Answer Incorrect Answer
    E Market penetration Correct Answer Incorrect Answer

    Solution

    Simplifying procedures reduces perceived complexity and mental effort, making decision easier.  Why Other Options Are Incorrect • A: Culture not relevant. • C: Legal compliance still exists. • D: Brand value separate. • E: Market penetration is strategy outcome.  Banking Example: Video KYC reducing hesitation in opening accounts.

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