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      Question

      A group of products that are closely related because

      they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range are referred to as a:
      A product class Correct Answer Incorrect Answer
      B product mix Correct Answer Incorrect Answer
      C product line Correct Answer Incorrect Answer
      D marketing mix Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      A product line is a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same type of outlets, or fall within a given price range.

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