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      Question

      When a manufacturer directs its promotional mix at

      ultimate consumers to encourage them to ask retailers for the product, the strategy is called a:
      A push strategy. Correct Answer Incorrect Answer
      B demand strategy Correct Answer Incorrect Answer
      C pull strategy Correct Answer Incorrect Answer
      D finance allowance Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Directing the promotional mix at ultimate consumers to encourage them to ask the retailer for the product is called push strategy.

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