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    Question

    When a manufacturer directs its promotional mix at

    ultimate consumers to encourage them to ask retailers for the product, the strategy is called a:
    A push strategy. Correct Answer Incorrect Answer
    B demand strategy Correct Answer Incorrect Answer
    C pull strategy Correct Answer Incorrect Answer
    D finance allowance Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Directing the promotional mix at ultimate consumers to encourage them to ask the retailer for the product is called push strategy.

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