Question

When a manufacturer directs its promotional mix at ultimate consumers to encourage them to ask retailers for the product, the strategy is called a:

A push strategy. Correct Answer Incorrect Answer
B demand strategy Correct Answer Incorrect Answer
C pull strategy Correct Answer Incorrect Answer
D finance allowance Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Directing the promotional mix at ultimate consumers to encourage them to ask the retailer for the product is called push strategy.

Practice Next
×
×