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      Question

      Which promotional tool helps in building long-term

      corporate image?
      A Sales promotion Correct Answer Incorrect Answer
      B Advertising Correct Answer Incorrect Answer
      C Public relations Correct Answer Incorrect Answer
      D Personal selling Correct Answer Incorrect Answer
      E Discounts Correct Answer Incorrect Answer

      Solution

      Public Relations (PR) focuses on goodwill, reputation, and trust, making it ideal for long-term image building.

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