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    Question

    Which promotional tool helps in building long-term

    corporate image?
    A Sales promotion Correct Answer Incorrect Answer
    B Advertising Correct Answer Incorrect Answer
    C Public relations Correct Answer Incorrect Answer
    D Personal selling Correct Answer Incorrect Answer
    E Discounts Correct Answer Incorrect Answer

    Solution

    Public Relations (PR) focuses on goodwill, reputation, and trust, making it ideal for long-term image building.

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