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      Question

      By using social media to focus on unmet customer needs,

      it enables marketers to focus on:
      A product innovation Correct Answer Incorrect Answer
      B developing products only wanted by a small market group Correct Answer Incorrect Answer
      C tailoring content Correct Answer Incorrect Answer
      D those customers who are the ‘loudest' Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Identifying unmet customer needs enables marketers to focus on product innovation, improvement, and enhancements.

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