Question

According to one of the world's largest publishers, it

Q: Answer-According to one of the world's largest publishers, it was unprepared for recent increases in the de...

If it had determined through previous experiences and research that concerns about security were increasing, then it would have prepared for increased demand.

was unprepared for recent increases in the demand for books about security. To prepare for the shift in demand, the publisher should have engaged in:

A tracking environmental trends as a part of its ongoing operation

B noticing changing demographics

C noticing changes in ethnic composition

D shifting funds from its product development department

E None of these

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According to one of the world's largest publishers, it

Solution