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    Question

    According to one of the world's largest publishers, it

    was unprepared for recent increases in the demand for books about security. To prepare for the shift in demand, the publisher should have engaged in:
    A tracking environmental trends as a part of its ongoing operation Correct Answer Incorrect Answer
    B noticing changing demographics Correct Answer Incorrect Answer
    C noticing changes in ethnic composition Correct Answer Incorrect Answer
    D shifting funds from its product development department Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    If it had determined through previous experiences and research that concerns about security were increasing, then it would have prepared for increased demand.

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