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      Question

      Although segmenting according to the four different

      variables is important, many experts agree that good segmentation is built around customer's ____________.
      A usage of product Correct Answer Incorrect Answer
      B country Correct Answer Incorrect Answer
      C needs Correct Answer Incorrect Answer
      D products Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Every customer is unique and has unique wants and needs that are marketed to using segmentation.

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