Answer-To be identified as a market segment, its members must:

An organization develops its segments by aggregating prospective buyers on the basis of common needs and similar response to a marketing action.

Question

To be identified as a market segment, its members must:

A represent a large share of the entire market and have critical buying power.

B have common needs and respond similarly to marketing actions.

C have different needs and have potential for future growth.

D have different needs and respond similarly to market actions

E have common needs and respond differently to marketing actions.

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