Question

    When mypillowfactory, a fiber pillow manufacturer offers

    firm pillows for side sleepers,  Memory foam pillows for back sleepers to avoid neck pain, and fat and soft pillows for tummy sleepers, what is this  marketing strategy called?
    A product sampling Correct Answer Incorrect Answer
    B product extrapolation Correct Answer Incorrect Answer
    C product differentiation Correct Answer Incorrect Answer
    D usage segmentation Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Product differentiation involves a firm's selling two or more products with different features targeted to different market segments.

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