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      Question

      Which segmentation approach is most effective for credit

      card marketing?
      A Geographic segmentation Correct Answer Incorrect Answer
      B Behavioural segmentation Correct Answer Incorrect Answer
      C Undifferentiated marketing Correct Answer Incorrect Answer
      D Gender-based segmentation Correct Answer Incorrect Answer
      E Age-based segmentation Correct Answer Incorrect Answer

      Solution

      Credit card usage depends heavily on spending behaviour, payment patterns, and lifestyle, making behavioural segmentation most effective.

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