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    Question

    Which segmentation approach is most effective for credit

    card marketing?
    A Geographic segmentation Correct Answer Incorrect Answer
    B Behavioural segmentation Correct Answer Incorrect Answer
    C Undifferentiated marketing Correct Answer Incorrect Answer
    D Gender-based segmentation Correct Answer Incorrect Answer
    E Age-based segmentation Correct Answer Incorrect Answer

    Solution

    Credit card usage depends heavily on spending behaviour, payment patterns, and lifestyle, making behavioural segmentation most effective.

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