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      Question

      Which survey is most expensive because of the

      interviewer's time and travel expenses?
      A telephone Correct Answer Incorrect Answer
      B personal interview Correct Answer Incorrect Answer
      C focus groups Correct Answer Incorrect Answer
      D mail Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      The high cost of reaching respondents in their homes through personal interview surveys has led to a dramatic increase in the use of mall intercept interviews, which are personal interviews of consumers at shopping centres.

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