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      Question

      If a bank focuses on retaining profitable customers

      while allowing low-value accounts to close, it is applying:
      A Mass marketing Correct Answer Incorrect Answer
      B Selective retention strategy Correct Answer Incorrect Answer
      C Market penetration Correct Answer Incorrect Answer
      D Undifferentiated targeting Correct Answer Incorrect Answer
      E Production concept Correct Answer Incorrect Answer

      Solution

      Selective retention prioritizes high Customer Lifetime Value (CLV) customers for retention efforts.  Why Other Options Are Incorrect • A, D: No segmentation focus. • C: Growth strategy. • E: Production orientation.  Banking Example: Dedicated managers for high net-worth individuals only.

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