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    Question

    Which marketing activity builds long-term image?

    A Sales promotion Correct Answer Incorrect Answer
    B Advertising Correct Answer Incorrect Answer
    C Public relations Correct Answer Incorrect Answer
    D Discounts Correct Answer Incorrect Answer
    E None of the above Correct Answer Incorrect Answer

    Solution

    Detailed Concept Explanation Public Relations (PR) focuses on building:

    • Trust
    • Goodwill
    • Long-term corporate image
    It works through media coverage, events, and public engagement. Why other options are NOT correct
    • Sales promotion: Short-term sales
    • Advertising: Paid communication
    • Discounts: Temporary incentives

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