Question

Consumers undertake ___________ buying behaviour when they are highly involved in a purchase and perceive significant differences among brands.

A habitual Correct Answer Incorrect Answer
B historical Correct Answer Incorrect Answer
C dissonance reducing Correct Answer Incorrect Answer
D complex Correct Answer Incorrect Answer
E variety seeking Correct Answer Incorrect Answer

Solution

Consumers undertake complex buying behaviour when they are highly involved in a purchase and perceive significant differences among brands, or when the product is expensive, risky, purchased infrequently and highly self-expressive.

Practice Next
×
×