Question

Consumers undertake ___________ buying behaviour when they are highly involved in a purchase and perceive significant differences among brands.

Q: Answer-Consumers undertake ___________ buying behaviour when they are highly involved in a purchase and per...

Consumers undertake complex buying behaviour when they are highly involved in a purchase and perceive significant differences among brands, or when the product is expensive, risky, purchased infrequently and highly self-expressive.

A habitual

B historical

C dissonance reducing

D complex

E variety seeking

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Consumers undertake ___________ buying behaviour when they are highly involved in a purchase and perceive significant differences among brands.

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