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    Question

    Consumers undertake ___________ buying behaviour when

    they are highly involved in a purchase and perceive significant differences among brands.
    A habitual Correct Answer Incorrect Answer
    B historical Correct Answer Incorrect Answer
    C dissonance reducing Correct Answer Incorrect Answer
    D complex Correct Answer Incorrect Answer
    E variety seeking Correct Answer Incorrect Answer

    Solution

    Consumers undertake complex buying behaviour when they are highly involved in a purchase and perceive significant differences among brands, or when the product is expensive, risky, purchased infrequently and highly self-expressive.

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