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    Question

    Tim Casby's sells its ‘Child Smile' cookies and tells

    customers that all the profits from the sale of these cookies will go to underprivileged kids, Tim Casby's is engaged in:
    A cause marketing Correct Answer Incorrect Answer
    B goodwill marketing Correct Answer Incorrect Answer
    C social responsibility marketing Correct Answer Incorrect Answer
    D profiteering Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Cause marketing occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.

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