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      Question

      A high Net Promoter Score (NPS) primarily indicates

      strong:
      A Price competitiveness Correct Answer Incorrect Answer
      B Customer advocacy Correct Answer Incorrect Answer
      C Market saturation Correct Answer Incorrect Answer
      D Product elimination Correct Answer Incorrect Answer
      E Distribution reach Correct Answer Incorrect Answer

      Solution

      NPS measures likelihood of customers recommending the brand. Why others are incorrect: Price competitiveness relates to pricing; Saturation relates to market maturity; Product elimination is portfolio strategy; Distribution reach is channel-based. Banking Example: Customers recommending bank to colleagues.

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