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    Question

    A high Net Promoter Score (NPS) primarily indicates

    strong:
    A Price competitiveness Correct Answer Incorrect Answer
    B Customer advocacy Correct Answer Incorrect Answer
    C Market saturation Correct Answer Incorrect Answer
    D Product elimination Correct Answer Incorrect Answer
    E Distribution reach Correct Answer Incorrect Answer

    Solution

    NPS measures likelihood of customers recommending the brand. Why others are incorrect: Price competitiveness relates to pricing; Saturation relates to market maturity; Product elimination is portfolio strategy; Distribution reach is channel-based. Banking Example: Customers recommending bank to colleagues.

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