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      Question

      Brand managers use both traditional and social media to

      promote and advertise their products; traditional media __________, while social media __________.
      A take longer to produce and use a team of specialists; can be produced inexpensively and quickly by an individual Correct Answer Incorrect Answer
      B are cheaper; are more creative Correct Answer Incorrect Answer
      C are produced quickly and inexpensively by an individual; are expensive to produce and may take a team of specialists months to complete Correct Answer Incorrect Answer
      D are generally accessible everywhere to those with smartphones, computers, and tablet devices; are typically produced by an individual and privately owned by them Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Traditional media take longer to produce and use a team of specialists for production while an individual can produce social media inexpensively.

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