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      Question

      In the ______, the focus of marketing study is on the

      decision-making process involved in the performance of ‘marketing function at the level of a firm.
      A institutional approach Correct Answer Incorrect Answer
      B managerial approach Correct Answer Incorrect Answer
      C functional approach Correct Answer Incorrect Answer
      D commodity approach Correct Answer Incorrect Answer

      Solution

      It concentrates upon the activities or marketing functions and focuses on the role of decision-making at the level of firm.

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