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    Question

    If a bank integrates AI-driven personalization to

    recommend products, it is enhancing:
    A Mass marketing Correct Answer Incorrect Answer
    B Customer engagement Correct Answer Incorrect Answer
    C Product elimination Correct Answer Incorrect Answer
    D Cost-plus pricing Correct Answer Incorrect Answer
    E Harvesting strategy Correct Answer Incorrect Answer

    Solution

    Personalization increases relevance, interaction, and engagement.  Why Other Options Are Incorrect • A: Opposite of personalization. • C: Removing product. • D: Pricing method. • E: Decline strategy.  Banking Example: AI suggesting suitable investment plans via mobile app.

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