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      Question

      The offer of one free pizza with the purchase of two

      pizzas at the regular price might appeal to you one evening. This type of incentive offer is an example of:
      A mass-market communication Correct Answer Incorrect Answer
      B a trade promotion Correct Answer Incorrect Answer
      C a consumer-oriented sales promotion Correct Answer Incorrect Answer
      D consumer encoding Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Consumer-oriented sales promotions are sales tools used to support a company's advertising and personal selling efforts.

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