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      Question

      Product Life Cycle (PLC) concept applies

      to:
      A Only goods Correct Answer Incorrect Answer
      B Only services Correct Answer Incorrect Answer
      C Goods and services Correct Answer Incorrect Answer
      D Only FMCG products Correct Answer Incorrect Answer
      E Only industrial products Correct Answer Incorrect Answer

      Solution

      Both goods and services pass through: • Introduction • Growth • Maturity • Decline

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