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      Question

      Which distribution strategy ensures highest control over

      customer experience?
      A Third-party aggregators Correct Answer Incorrect Answer
      B Direct digital channels Correct Answer Incorrect Answer
      C Business correspondents Correct Answer Incorrect Answer
      D External agents Correct Answer Incorrect Answer
      E Loan marketplaces Correct Answer Incorrect Answer

      Solution

      Direct channels provide full control over service standards and customer data.  Why Other Options Are Incorrect • A, C, D, E: External involvement reduces control.  Banking Example: Bank-owned mobile banking app.

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