Question

    Which distribution strategy ensures highest control over

    customer experience?
    A Third-party aggregators Correct Answer Incorrect Answer
    B Direct digital channels Correct Answer Incorrect Answer
    C Business correspondents Correct Answer Incorrect Answer
    D External agents Correct Answer Incorrect Answer
    E Loan marketplaces Correct Answer Incorrect Answer

    Solution

    Direct channels provide full control over service standards and customer data.  Why Other Options Are Incorrect • A, C, D, E: External involvement reduces control.  Banking Example: Bank-owned mobile banking app.

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