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      Question

      Special marketing efforts are usually needed to

      communicate the benefits to potential buyers of ________________, because they are intangible.
      A nondurable goods Correct Answer Incorrect Answer
      B unsought goods Correct Answer Incorrect Answer
      C durable goods Correct Answer Incorrect Answer
      D services Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Because services are intangible, special marketing effort is usually needed to communicate their benefits to potential buyers.

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