Question

Special marketing efforts are usually needed to communicate the benefits to potential buyers of ________________, because they are intangible.

A nondurable goods Correct Answer Incorrect Answer
B unsought goods Correct Answer Incorrect Answer
C durable goods Correct Answer Incorrect Answer
D services Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Because services are intangible, special marketing effort is usually needed to communicate their benefits to potential buyers.

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