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    Question

    Which pricing strategy is suitable when entering a

    highly price-sensitive rural market?
    A Skimming Correct Answer Incorrect Answer
    B Premium pricing Correct Answer Incorrect Answer
    C Penetration pricing Correct Answer Incorrect Answer
    D Cost-plus pricing Correct Answer Incorrect Answer
    E Prestige pricing Correct Answer Incorrect Answer

    Solution

    Low introductory pricing helps gain rapid adoption in price-sensitive markets. Why others are incorrect: Skimming/premium are high price; Cost-plus ignores demand; Prestige targets exclusivity. Banking Example: Low-interest microloans to attract rural borrowers.

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