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      Question

      Which pricing strategy is suitable when entering a

      highly price-sensitive rural market?
      A Skimming Correct Answer Incorrect Answer
      B Premium pricing Correct Answer Incorrect Answer
      C Penetration pricing Correct Answer Incorrect Answer
      D Cost-plus pricing Correct Answer Incorrect Answer
      E Prestige pricing Correct Answer Incorrect Answer

      Solution

      Low introductory pricing helps gain rapid adoption in price-sensitive markets. Why others are incorrect: Skimming/premium are high price; Cost-plus ignores demand; Prestige targets exclusivity. Banking Example: Low-interest microloans to attract rural borrowers.

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