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    Question

    Which action most effectively strengthens long-term

    customer relationships?
    A Short-term discounts Correct Answer Incorrect Answer
    B Transparent communication Correct Answer Incorrect Answer
    C Aggressive tele-calling Correct Answer Incorrect Answer
    D Frequent price revisions Correct Answer Incorrect Answer
    E Mass advertising Correct Answer Incorrect Answer

    Solution

    Trust and transparency build durable relationships. Why others are incorrect: Discounts are temporary; Tele-calling may irritate; Price revisions create uncertainty; Advertising builds awareness, not relationship depth. Banking Example: Clear loan documentation disclosure.

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