📢 Too many exams? Don’t know which one suits you best? Book Your Free Expert 👉 call Now!


    Question

    Which metric best evaluates long-term profitability of

    digital customers?
    A CTR Correct Answer Incorrect Answer
    B CPC Correct Answer Incorrect Answer
    C CLV Correct Answer Incorrect Answer
    D Impressions Correct Answer Incorrect Answer
    E Reach Correct Answer Incorrect Answer

    Solution

    CLV measures total expected profit from a customer over entire relationship period.  Why Other Options Are Incorrect • A, B: Campaign metrics. • D, E: Exposure metrics.  Banking Example: Digital savings customer using multiple services for years.

    Practice Next
    ask-question