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    Question

    When preparing his grocery shopping list, Shoumik

    actively scans the supermarket ads in the local newspaper for coupons, rebates, and sale items. While in the store, Shoumik also looks for free samples of new products and products he hasn't purchased previously. The coupons, rebates, sale items, and free samples are all examples of:
    A advertising. Correct Answer Incorrect Answer
    B publicity Correct Answer Incorrect Answer
    C personal selling Correct Answer Incorrect Answer
    D sales promotion Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Sales promotion has been defined as a short-term inducement of value designed to prompt the consumer to purchase a good or service. Further, sales promotions, which include coupons, rebates, samples, and sweepstakes are examples of many types of promotions used in conjunction with other promotional activities.

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