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Question

Head-to-head positioning requires a product to:

A compete with competitors using unique attributes. Correct Answer Incorrect Answer
B compete with competitors on similar product attributes in the same market. Correct Answer Incorrect Answer
C compete with competitors on similar product attributes but in a different market. Correct Answer Incorrect Answer
D seek out its own market niche. Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

The place an offering occupies in consumers' minds on important attributes relative to competitive products is called product positioning.

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