Answer-Head-to-head positioning requires a product to:

The place an offering occupies in consumers minds on important attributes relative to competitive products is called product positioning.

Question

Head-to-head positioning requires a product

to:

A compete with competitors using unique attributes.

B compete with competitors on similar product attributes in the same market.

C compete with competitors on similar product attributes but in a different market.

D seek out its own market niche.

E None of these

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