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Practice Basics of Marketing Management Questions and Answers

When considering buying the latest smartphone, you talk to various friends, research extensively online, and demo several products in store. What are you u...
Intermediaries make the selling of goods more efficient by:
With a wish to eat ravioli for dinner, I log in to Zomato to read the customer reviews and ratings for the restaurants offering best ravioli. As per buyer ...
limeco sells a bottled water product to those that are health conscious. They also sell apple lemon punch to those that need a ‘sugar rush' and &lsqu...
From a marketing viewpoint, price is _____ exchanged for the ownership or use of a good or service.
When compared to a multiple-products-multiple-market segments strategy, a one-product- and-multiple-market-segment strategy:
A new start-up recently finished prototyping their invisiblity gown, and they are now available at select retailers across the country. What stage of the p...
Each of the following is an example of a corporate chain EXCEPT:
Compared to traditional market research, using social media research is:
A store offering longer operational hours, drive-through windows, delivery services, and electronic shopping is addressing ________ issue of its customers.
When a businessman issues many ads in different langages and distributes in different areas he is recognizing the importance of:
A broad concept that includes all electronic-based company activities, both within and outside the company is known as a
When mypillowfactory, a fiber pillow manufacturer offers firm pillows for side sleepers, Memory foam pillows for back sleepers to avoid neck pain, and fa...
More and more firms are monitoring social media sites to understand what is being said about their brands as a way to gauge what?
Direct selling involves ______ active customer involvement and _______ active retailer involvement.
John, the Chief Marketing Officer for Kissan, considers the controllable factors - product, price, promotion, and place - as the company's:
The likely final outcome of poor segmentation is?
A company engaged in environmental scanning is:
Which survey type is usually biased because those likely to respond have had especially positive or negative experiences with a given product, service, or ...
When demand is more than the supply, it is known as _______ demand.
Changes in the marketing environment are a source of _______ and _______ to be managed.
The importance of e-commerce in global markets is increasing significantly. One of the major reasons is because, online e-commerce offers:
During the maturity stage of the product life cycle, profit declines because:
Which of the following statements about the purchase stage of the consumer purchase decision process is NOT true?
When compared with telephone and mail surveys, which of the following is NOT a characteristic of individual interview surveys?
Specialty discount outlets focus on one type of product, such as electronics, or books, at very competitive prices. These outlets are referred to in the tr...
The process of segmenting a market and selecting specific segments as targets is the link between various buyers' needs and:
_____________ marketing concept focuses on large scale promotions to sell a product.
"Why do you attend tuitions?" is an example of which type of question?
JIO entered Indian market place with "Unlimited Calling, Text, internet" for free for first three months. This pricing strategy is referred to as:
Which of the following statements accurately describes the global perspective on world trade?
A product in the introduction stage of the product life cycle should have which of the following marketing objectives?
Consumers undertake ___________ buying behaviour when they are highly involved in a purchase and perceive significant differences among brands.
The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions to improve an or...
A women's clothing store having only one outlet likely falls under what form of ownership?
Value-pricing is:
A CRM is only effective if it includes:
Rahul's mom was having a conversation phone and saying "I'd like to order 2 extra cheese stuffed Multigrain bread with olives. Can I pay on delivery?" The ...
An experiment involves the manipulation of a(n) _________ variable.
The type of need which a person is shy to admit is known as ___________.

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