Practice Basics of Marketing Management Questions and Answers

• When considering buying the latest smartphone, you talk to various friends, research extensively online, and demo several products in store. What are you u...
• Intermediaries make the selling of goods more efficient by:
• With a wish to eat ravioli for dinner, I log in to Zomato to read the customer reviews and ratings for the restaurants offering best ravioli. As per buyer ...
• limeco sells a bottled water product to those that are health conscious. They also sell apple lemon punch to those that need a ‘sugar rush' and &lsqu...
• From a marketing viewpoint, price is _____ exchanged for the ownership or use of a good or service.
• When compared to a multiple-products-multiple-market segments strategy, a one-product- and-multiple-market-segment strategy:
• A new start-up recently finished prototyping their invisiblity gown, and they are now available at select retailers across the country. What stage of the p...
• Each of the following is an example of a corporate chain EXCEPT:
• Compared to traditional market research, using social media research is:
• A store offering longer operational hours, drive-through windows, delivery services, and electronic shopping is addressing ________ issue of its customers.
• When a businessman issues many ads in different langages and distributes in different areas he is recognizing the importance of:
• A broad concept that includes all electronic-based company activities, both within and outside the company is known as a
• When mypillowfactory, a fiber pillow manufacturer offers firm pillows for side sleepers,  Memory foam pillows for back sleepers to avoid neck pain, and fa...
• More and more firms are monitoring social media sites to understand what is being said about their brands as a way to gauge what?
• Direct selling involves ______ active customer involvement and _______ active retailer involvement.
• John, the Chief Marketing Officer for Kissan, considers the controllable factors - product, price, promotion, and place - as the company's:
• The likely final outcome of poor segmentation is?
• A company engaged in environmental scanning is:
• Which survey type is usually biased because those likely to respond have had especially positive or negative experiences with a given product, service, or ...
• When demand is more than the supply, it is known as _______ demand.
• Changes in the marketing environment are a source of _______ and _______ to be managed.
• The importance of e-commerce in global markets is increasing significantly. One of the major reasons is because, online e-commerce offers:
• During the maturity stage of the product life cycle, profit declines because:
• Which of the following statements about the purchase stage of the consumer purchase decision process is NOT true?
• When compared with telephone and mail surveys, which of the following is NOT a characteristic of individual interview surveys?
• Specialty discount outlets focus on one type of product, such as electronics, or books, at very competitive prices. These outlets are referred to in the tr...
• The process of segmenting a market and selecting specific segments as targets is the link between various buyers' needs and:
• _____________ marketing concept focuses on large scale promotions to sell a product.
• "Why do you attend tuitions?" is an example of which type of question?
• JIO entered Indian market place with "Unlimited Calling, Text, internet" for free for first three months. This pricing strategy is referred to as:
• Which of the following statements accurately describes the global perspective on world trade?
• A product in the introduction stage of the product life cycle should have which of the following marketing objectives?
• Consumers undertake ___________ buying behaviour when they are highly involved in a purchase and perceive significant differences among brands.
• The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions to improve an or...
• A women's clothing store having only one outlet likely falls under what form of ownership?
• Value-pricing is:
• A CRM is only effective if it includes:
• Rahul's mom was having a conversation phone and saying "I'd like to order 2 extra cheese stuffed Multigrain bread with olives. Can I pay on delivery?" The ...
• An experiment involves the manipulation of a(n) _________ variable.
• The type of need which a person is shy to admit is known as ___________.